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One of the most effective tools in a content marketer’s arsenal is video. That’s because 43% of consumers prefer video content. Over 50% of marketers share that they see the biggest return on investment with video. This means that video is not only popular with consumers; it’s also a great way to grow your content marketing skills.

When it comes to video marketing, there are two important things that you should always do:

Brand Your Content

First, you want to make sure your content is branded. You can do this by including your logo as a watermark. When viewers click on your logo, they’ll be taken to your website.

To set one up, you’ll want to go to YouTube Branding. Then upload an image of your logo. YouTube recommends that your watermark should be only 1 color and be transparent so it can easily be seen in all of your videos.

After you’ve added your watermark, you’ll want to use a special intro that’s unique to your brand. Keep in mind that online videos are short, so viewers don’t want to sit through a long intro. Try to keep yours to around 5-10 seconds. This is long enough for viewers to be exposed to your brand without being annoyed.

Once you’ve created an intro, upload it to YouTube and leave the video unlisted. Then go into YouTube’s Featured Content. If you click on the “Feature Content” button, you can select the intro you uploaded earlier. When you do this, YouTube will automatically add your intro to every video you publish.

Next, you’ll want to create a thumbnail image that features the title of your video. You want all of your thumbnails to look similar so viewers will associate them with your brand. One company that does this well is Mashable.

Each video title is white text on a blue background. In the corner of the thumbnail, you can see the Mashable logo. This makes it easy for viewers to spot Mashable’s videos when they’re on YouTube browsing for fresh content.

Ultimately, the reason for branding your video content is to help viewers recognize your business and remember your content. So, make sure you’re consistent and include the same elements like your intro and thumbnail in each video you upload.

Include a Call to Action

The second thing you want to do in each video is add a call to action (CTA). A call to action is the point in your content where you ask the reader or viewers to take action.

Think of a commercial on the radio. You’ve probably heard the announcer say, “Dial 1-800-555-5555 to schedule your free consultation!” That was a call to action. If you pay attention and listen, you’ll discover that there are CTAs all around you every day.

The reason the CTA is so important is because it tells the consumer what to do next. Most customers are overwhelmed with information and don’t know what action to take. That’s why you add a CTA at the end of your videos. You’re making it more likely that they’ll take the next step in your sales funnel.

But that doesn’t mean that every CTA has to be about making the sale. Sometimes, you’ll be focused on deepening the relationship you have with viewers. In this case, you might say something like, “Subscribe to my weekly newsletter”. Some other calls to action might include:

Don’t just use CTAs blindly. YouTube offers Analytics about your videos that will give you data about how your videos are performing. This can give insight into which CTAs are resonating with your community.

If you see that your audience responds well to one CTA but not to another, you can adjust the CTA on the video that’s performing poorly. Then track your results and see if your conversion rate rises as the result of your change.

With this bundle we provide the instruction and templates you need to get started using video marketing to grow your business. Get started with the tools included in this DFYTemplates package...

What's Included in the DFYTemplates
Video Marketing Results Templates Package:

Choose the Best Option for You:

You'll get instant access to this package and you can use the content for your own business, use it to work on client businesses or you can edit, brand and resell the templates.

Why not sign up for the Monthly Membership and get this bundle AND the current monthly membership bundle for the same price...PLUS you'll get instant access to 4 Bonus Packages including the Conversion Boosting Power Pack, 115 social media success graphics, 470 pre-written success tweets, and 10 must-have checklists ($198 value).

If you need more ideas on how the templates can help your business...

How to Leverage DFYTemplates to Grow Your Business

There are limitless ways our template packages and strategies can help you grow and connect with your audience...and help you sell more products. Let's just look at a few of the strategies that can help you save time and work more cost-effectively to get BIG results for your business. 

Strategy #1: Grow Your Audience and Sell More Stuff

Imagine starting your work day with much of you work done for you. There's no need to wonder on what to focus on or how to do it...just fill in the blanks, follow the instructions and you're ready-to-go.

All our templates are backed by our decades long experience. We've tried it all and know what works and what doesn't, so there's no need to go through trial and error and wasting time on strategies that simply don't work. 

Strategy #2: Outsource More Efficiently and Cost-Effectively

As a busy entrepreneur, you know that it's not possible to do ALL the tasks for your business and do them effectively. It's easy enough to say you should outsource, but then you have to do the training. And when faced with that daunting task, it's often easier to just say, "I'll just do it myself." 

But that would be a mistake.

There are only so many hours in a day and you can only fully develop so many skills. Instead, take our templates and give them to your contractors or staff...and let them run with them. Problem solved! 

Strategy #3: Boost Your Rates and Get More Client Results (Developer Option)

Here's the perfect way to boost your value to your clients: Just get them more results.

That's easy to do when you have the proven templates that not only will help you get more results for your clients...but they'll make you more efficient and give you more time to add even more value to your client service. 

And as you continue to save time, bring more results and charge more for your services as a result, you can easily scale your business by hiring help to deliver client service. After all, you've got the results-getting templates they can work from and training your team is simple. 

Strategy #4: Create & Boost the Value of Your Products (Private Label / Resell Option)

If you happen to teach Internet marketing, we don't have to convince you just how priceless these templates are. But imagine the time and work that would go into creating such tools. Actually no, don't imagine it because you don't need to do it. We've already done it and if you're looking for private label resell rights to our templates, we've got them for you. 

That means you can sell them to your customers to use in their own business. You can pass them onto your paid coaching clients. Or you can use them to the boost the value of your existing products. We've done the work for you, but you can edit and brand the templates as you wish...so run with it.  

Our customers love our ready-to-use content. Here is just some of the feedback we've received...

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Take the guesswork out of what to do next or how to do it. Use our easy-to-implement templates and get the guidance you need to grow your audience and sell more products.

Looking forward to having you join us in online marketing success,

Ron Douglas 

P.S. Stop working so darned hard. We've put the work in, made the mistakes you don't have to and put that experience into these proven templates to keep you on task with growing your business. Click here to get started.