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Over 200 million people sign into their Instagram accounts each month. These users contribute over 1.6 billion “likes” to the 50+ million photos that are uploaded each day. But that’s not all the good news…brands on Instagram typically see 15-20 times more engagement than they do on other social media networks like Facebook or Twitter. The tone and the content on Instagram is vastly different from Facebook and Twitter.

While you may see plenty of political rants, arguments, and offensive statements on other platforms, Instagram’s audience is more relaxed.

These users are typically focused on posting feel-good content. The most popular hashtags on the network include…

• #love
• #instagood
• #photooftheday
• #fashion
• #beautiful
• #happy
• #cute
• #tbt
• #art
• #selfie

Best Practices for Brands on Instagram

Hashtags

Hashtags aren’t popular on every social network. People rarely use them on Facebook but love them on Twitter. So, should your brand use hashtags on Instagram?

Yes, you should. Instagram limits hashtags to 30 per caption. That number may sound high but many users opt for 5-15 hashtags per photo. Not only can you use dozens of hashtags, but they’re also very popular on Instagram. Users frequently search using hashtags so they can discover new content.

But keep in mind that Instagram doesn’t want you spamming. Don’t add hashtags to your photo simply because they receive a lot of traffic. Only use a tag like “#dogsofinstagram” if there’s actually a dog in your photo or if your image is related to the topic.

You should also use your own branded hashtag with your photos. This makes it easy for people who are already fans of your company or product to find you easily on Instagram. It’s also a terrific way to inspire others to post about your products.

Timing

When it comes to posting on Instagram, the timing is important. Most brands don’t see a lot of engagement on Sundays or Mondays. This doesn’t mean you can’t post on these days. But you want to save your very best content for later in the week, when it will be seen by more of your fans.

Tuesday-Friday posts usually results in more traffic, likes, and comments. So, this is when you want to post news about a new sale or product release to get more traction.

Typically, the morning hours (5am - 7am) are good times to post. Then there’s a lull for a few hours. Engagement increases again around 11am until 5pm.

Depending on your niche, you may still see a good bit of traffic later in the evening. For example, if you’re in the parenting niche, you may see another boost of traffic around 8 or 9 when busy parents have put the kids in bed.

Links

One thing that sets Instagram apart is that links in your captions aren’t actual links. Users can’t click through that link to get to your website. Instead, users have to navigate to your profile and click the link in your bio. Many people use the phrase “link in bio” so their followers know how to find the content they’re posting about.

Most marketers and brands use this link to drive traffic back to their main website. That’s a good idea but it’s not the best use for this space.

Instead, update your bio link and replace it with the one page on your site that you want your Instagram users to visit. If you’re uploading a photo to promote your new blog post, then change the link in your Instagram bio to that post. It might be challenging to do this but it’s a simple tactic to direct traffic where you need it to go.

What's Included in the DFYTemplates
Instagram Templates Package:

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You'll get instant access to this package and you can use the content for your own business, use it to work on client businesses or you can edit, brand and resell the templates.

Why not sign up for the Monthly Membership and get this bundle AND the current monthly membership bundle for the same price...PLUS you'll get instant access to 4 Bonus Packages including the Conversion Boosting Power Pack, 115 social media success graphics, 470 pre-written success tweets, and 10 must-have checklists ($198 value).

If you need more ideas on how the templates can help your business...

How to Leverage DFYTemplates to Grow Your Business

There are limitless ways our template packages and strategies can help you grow and connect with your audience...and help you sell more products. Let's just look at a few of the strategies that can help you save time and work more cost-effectively to get BIG results for your business. 

Strategy #1: Grow Your Audience and Sell More Stuff

Imagine starting your work day with much of you work done for you. There's no need to wonder on what to focus on or how to do it...just fill in the blanks, follow the instructions and you're ready-to-go.

All our templates are backed by our decades long experience. We've tried it all and know what works and what doesn't, so there's no need to go through trial and error and wasting time on strategies that simply don't work. 

Strategy #2: Outsource More Efficiently and Cost-Effectively

As a busy entrepreneur, you know that it's not possible to do ALL the tasks for your business and do them effectively. It's easy enough to say you should outsource, but then you have to do the training. And when faced with that daunting task, it's often easier to just say, "I'll just do it myself." 

But that would be a mistake.

There are only so many hours in a day and you can only fully develop so many skills. Instead, take our templates and give them to your contractors or staff...and let them run with them. Problem solved! 

Strategy #3: Boost Your Rates and Get More Client Results (Developer Option)

Here's the perfect way to boost your value to your clients: Just get them more results.

That's easy to do when you have the proven templates that not only will help you get more results for your clients...but they'll make you more efficient and give you more time to add even more value to your client service. 

And as you continue to save time, bring more results and charge more for your services as a result, you can easily scale your business by hiring help to deliver client service. After all, you've got the results-getting templates they can work from and training your team is simple. 

Strategy #4: Create & Boost the Value of Your Products (Private Label / Resell Option)

If you happen to teach Internet marketing, we don't have to convince you just how priceless these templates are. But imagine the time and work that would go into creating such tools. Actually no, don't imagine it because you don't need to do it. We've already done it and if you're looking for private label resell rights to our templates, we've got them for you. 

That means you can sell them to your customers to use in their own business. You can pass them onto your paid coaching clients. Or you can use them to the boost the value of your existing products. We've done the work for you, but you can edit and brand the templates as you wish...so run with it.  

Our customers love our ready-to-use content. Here is just some of the feedback we've received...

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Take the guesswork out of what to do next or how to do it. Use our easy-to-implement templates and get the guidance you need to grow your audience and sell more products.

Looking forward to having you join us in online marketing success,

Ron Douglas 

P.S. Stop working so darned hard. We've put the work in, made the mistakes you don't have to and put that experience into these proven templates to keep you on task with growing your business. Click here to get started.